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Fighting Back: Women who have challenged the cultural norms of body and beauty

 


As women, we’d be lying if we said that we didn’t have a contentious relationship with our bodies. We’d be lying if we said that we have never, not even once, wished we could change some part of our body; that we haven’t compared ourselves to one Instagram model or another; that we haven’t starved ourselves in the name of dieting; over-exercised; or in some extreme cases checked how much it costs to get liposuction, all in order to look and feel ‘beautiful’ (note the inverted commas). This is inevitable given the one-dimensional nature of the beauty standards that are generally propagated through popular culture. We are exposed to a plethora of –what are regarded as- flawless bodies on films, social media and other forms of popular cultural transmission. Various solutions to eliminate body dissatisfaction have been suggested, with curating our social media feeds and Netflix libraries in such a way that we can avoid having to look at these bodies being one of the most common recommendations. Yet, how realistic is this? How can we avoid looking at ‘perfect’ bodies altogether, when they have become the norm of popular culture? Unless we live under a rock, it’s not realistic. Instead, the narrow definition of beauty must be broadened to include all bodies, irrespective of their colours shapes and sizes. Women need to be reconditioned into believing and understanding that skinny is only one type of body that lies along the spectrum of beauty- they need a total mental makeover. Fortunately, for every Kendall Jenner and Bella Hadid, there is a rebel woman who challenges these beauty standards. These women have strived to transform beauty culture, and they truly have. Hence, this International Women’s Month, let’s talk about two Wonder Women who have redefined the word beautiful. 


Celeste Barber

Celeste Barber is an Australian Instagram personality who snowballed into almost instant fame early in 2015. Barber has challenged the norms of beauty and body with one of the best social correction tools at the disposal of human beings: humour. She hilariously parodies iconic photographs and videos of celebrities as a means of emphasizing the utter absurdity of trying to conform to the standards that have been set by them. She tries to capture the ‘realness’ of it all, she said in one of her interviews. For instance, observe the following photograph in which she parodies a famous photograph of Kendall Jenner:

The caption (When you’ve been clean eating for 5 minutes and are sure you can go down a size) immediately encapsulates the nature of the often futile efforts we go to to look and feel beautiful- beautiful as per the standards of mainstream culture. Barber flaunts her body with the same confidence as Kendall in this photograph. This, although it is hilarious, is also important because her body does not conform to the skinny norm. Bodies that do not conform to such standards are not displayed so openly on Instagram or any social media platform because of our society’s general aversion to ‘fat’ bodies. Hence, this post sends a powerful message of confidence to women. It encourages them to be confident in their own skin and not allow society to dictate the terms of their relationship with their respective bodies.

Megan Jane Crabbe

Megan Jane Crabbe, also known as @bodyposipanda, is another Instagram personality who is a strong advocate for the BoPo (Body Positivity) movement. Like Barber, Crabbe also uses her platform to challenge the skinny norm. She strives to normalize bodies of all colours, shapes and sizes within popular culture by laying emphasis on the fact that we have been shaped into accepting certain kinds of bodies and rejecting others based on beauty. Note the response Crabbe provides to an inquiry in the following photograph:


She promptly points out how we have been conditioned into believing that the natural aspects and functions of our bodies are ‘flaws’ that need to be erased. We are insecure about pimples, birthmarks, scars and other marks on our bodies because popular culture has exposed us to bodies without them, and in our efforts to meet those standards, capitalism thrives. How can the stretch marks on a postpartum body be a 'flaw' when that body has nurtured another human being inside it?  Crabbe urges us to appreciate our bodies for all they do for us rather than what they look like. Without the natural biological functions that they carry out for us daily, we cannot live. Hence, Crabbe's message adds another dimension to Barber's message because it encourages us to look beyond the physicality of our bodies and into their functionality. 

Their message is simple: we are all built differently and that's okay because different is beautiful. It is only when we begin to come to terms with this that we can break free from the shackles that popular culture has us bound in.  So love and respect your body- it's the least you can do for all that it does for you each day!

Therushie Botejue 




Comments

  1. So relatable! I love how you pointed out the fact that unrealistic beauty standards have created a whole market that thrives on selling cosmetics and other products at absurd prices. I'm sure we have all spent money on products that are designed to make you feel like you need to do something to reach the beauty standards promoted via popular culture.
    - Sasha

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  2. I enjoyed this post, and would like to add that I believe that the patriarchy also has an effect on women's perception of their bodies. Unfortunately, some women do groom themselves like you said, by removing what is natural on their bodies in an attempt to fit into moulds because they believe that that it what is feminine and would make them attractive to the opposite sex.
    On the other hand, I am also seeing a rise in the trend of body positivity with artists like Lizzo in the mainstream media. She has become a celebrated icon of this trend, so perhaps we are making slow progress in the right direction!

    -Nipuni

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  3. Great post! Yes, mainstream society has quite a cruel way of dictating what women's bodies and beauty should be like. I feel like it's one big trap we as women have fallen into which requires more than simple motivations and pep-talks to set ourselves free. It's a deep-seated psychological affliction that is almost unconscious, yet we see it everywhere -tv, billboards on the road, magazines, and always, inevitably, social media, all the time, advertising this cream or that foundation, this supplement or the other. A woman's appearance is a big industry that uses very finely crafted psychological tricks to find faults when there are no faults, and comparison has become the bane of our society. Self-grooming absolutely fine, as I believe it is a requirement to good health and wellness, but anything to the point of changing the body either through surgery, excessive cosmetics, diets and outrageous so that you are no longer you is a sure sign of psychological instability.

    Nuzla Niyas

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  4. Yes I completely agree! And like you rightly said, it's impossible to avoid seeing these unrealistic beauty standards on social media! And it is extremely challenging to NOT feel bad about yourself when you see them. Which is why I follow certain influencers on Instagram to remind myself that this is NOT real. These women deconstruct these so called standards by posting raw pictures of what their bodies look like minus the editing and filters; ones with stretch marks, cellulose and pimples. For me and for hundreds of other women, it gives us a daily reminder that what we see on social media is NOT real, and also to embrace and love ourselves the way we are.

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  7. What you mentioned about our struggle to conform to beauty standards really resonates with me. I have spent hours and hours searching for tips to get rid of stretch marks, hip dips, flabby arms and double chins 🤣. As I mentioned in one of Nuzla's posts, we don't know that we are consciously trying to fit into those social standards of beauty. We have a mental projection of what we would ideally be without "flaws" and first we would try to be that to satisfy ourselves. However, I believe that these "flaws" are socially unacceptable physical traits that we have internalized and hence we unconsciously try to fit into the ideal. I personally have changed to accept some of the features I used to hate upon realizing and being conscious of the part society played in convincing me that those features are ugly. So i guess, being conscious of those standars is key to cease being self conscious about our physical body. However, I guess we have to respect others decisions and choices and not be judgemental if they want to get a plastic surgery done or lose a bit of weight because it would make that person happy. But there shouldn't be one set ideal by which 'beauty' is measured.

    -Devindani-

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